The packaged drinking water business has huge market potential in Africa. Because in many parts of Africa, tap water is often unavailable and its quality is uncontrollable, commercial packaged drinking water has become a multi-billion dollar business on the African continent. . Packaged drinking water is now the fastest selling drink in Africa, surpassing soft drinks, beer, tea and coffee.

Bottled water is the king of the entire African drinking water industry. These popular, transparent, and usually trademarked plastic bottles of drinking water vary in capacity, from small half-liter bottles to large 20-liter bottles. Small capacity (500 ml and 1 liter) is for individual consumers, while large capacity is the first choice for drinking fountains in homes, offices, businesses and other large institutions.